I have been trying to work out from referrals and pages visited just what thing most interest my readers. My thinking here was that I could use this to help me better target some of the things that I write about.
The process is not an easy one because of the limits of the free version of the stats package that I have on the site. For example, I have to manually check and record individual searches to see just what phrase brought people to the site.
I am still in the early days of the process, but thought that it might be of interest if I provided some initial comments.
To begin with a disappointment. I get very few hits on training or training related questions. This is a particular interest of mine because I believe that improved training at firm level is critical to improved firm performance. I am also very interested in ways of improving professional education and training in general.
Now it may be that the limited number of hits reflects the way I have used headings etc, that the search engines are not picking things up properly. I can test this by representing material - there are a fair number of training posts in the almost 100 posts written since we started this blog. However, I am left with the feeling that training as such does not rank high on priority lists.
On the other side, there does appear to be a fair bit of interest in practical ways of improving management measured by the number of hits on earlier posts on common management problems.
This nuts and bolts focus also comes through in search patterns on people topics, example, there is a steady stream of hits on performance appraisal. However, like training, the total number of hits on people management topics in general is not high outside common management problems, performance appraisal and remuneration.
By far the largest number of hits in all link in some ways to the commercial and financial aspects of practice management. Practice sale, treatment of good will, pricing, financial metrics all attract steady hits.
As I said, my analysis of traffic patterns is still in its early stages. However, it points to a need for me to balance my interest in broader topics such as my current discussion on evidence based medicine with my reader's interest in more nuts and bolts topics.